Coach-Curious Prep School:
Learn What You Need to Decide, Start, & Succeed As A Coach
September 15 -17, 2025
For years before I became a coach, when I was first a lawyer and then a legal academic, I used to joke that I was going to “quit my job, run away to Costa Rica, and become a life coach.”
I said it all the time. Constantly. What a funny joke! Except, it wasn’t a joke at all.
Ok, running away to Costa Rica was a joke. I hate humidity.
But becoming a life coach? That was something I actually secretly wanted to do.
But I just couldn’t admit it to myself. Because it seemed…well, kind of insane.
Maybe you can relate?
I was on the path to becoming a law professor, for goodness’ sake. That was not the kind of job you quit to become … a life coach? On the INTERNET no less?!
Not to mention I didn’t think I was someone anyone would trust as their coach.
After all, I still procrastinated at work and doubted myself in my career. I was still single and dating despite desperately wanting to be in a relationship. I had a tumultuous relationship with my family and did not feel like a peaceful enlightened being in their presence.
Plus I was fat (at the time I believed that was a bad thing) and so entrenched in diet culture that I literally couldn’t believe anyone would think that a fat person would be able to help them with anything, since I obviously had such a major problem I couldn’t solve myself.
Also, just a minor issue, even if I had solved all of the rest of it, I had zero experience with running a business, working for myself, or being an entrepreneur. 🫠
The hurdles seemed enormous. Impossible.
And yet, the dream in my heart wouldn’t go away.
Now, your circumstances may be different than mine.
Maybe you’re a teacher or a professor, or a nurse or a doctor, or a waitress or a chef, or a stay-at-home mom or dad.
Maybe you’ve worked with a coach (maybe even me!) or maybe you’ve learned about coaching yourself through podcasts or online programs.
But while our contexts may differ, we share one big thing in common:
Coaching changed your life and your brain — as it did mine.
You’re obsessed with the work.
You’re always raving about it to other people, even when they don’t seem to fully get it.
You’ve told yourself it’s just for you.
But you have a secret hope, a whisper of a dream, an idea of being a coach that won’t let you go…even if you haven’t fully admitted to anyone else, or even yourself.
That was me in 2015— barely daring to dream of this possibility, but unable to leave it behind.
Today, a decade later, I’m the founder and CEO of The School of New Feminist Thought, the author of a New York Times-bestelling book, and the host of a top-charting podcast with more than 50 million downloads.
But most mind-blowingly to my former self, I’m a life coach who has made more than $26,000,000 in revenue – 90% of it from regular old life coaching (i.e. not from training other coaches).
How did that happen?
I did three core things:
I practiced the skills that I needed to be a coach.
I amplified the traits that I needed to succeed.
I created the beliefs that I needed to propel me forward.
Those three things helped me take that very first step into my first coach training – and every step after that.
Now, sure, I’m a case study of one.
But while the vast majority of my business is serving non-coaches, I’ve been doing this long enough and at a big enough scale that I’ve also seen and worked with many coaches who come through my programs.
I’ve been collecting that data, comparing it against my own experience and the experiences of the many seven-figure coaches who are my friends, and tracking what distinguishes those who follow and excel at this calling from those who don’t.
And finally I’ve synthesized it into a three part framework that enables you to assess if becoming a coach is right for you and prepare for success if it is.
Your coaching vision might be different from mine.
Some of you may want to build huge companies at scale.
Some of you may want to have a small private practice working 1:1.
Some of you just want to bring coaching into your existing career or role.
There’s no wrong way to be a coach!
However — starting a career as a coach without knowing what you’ll need to do or who you’ll need to be to succeed is like jumping into a pool without knowing how to swim.
It’s possible to figure it out that way – I did – but there’s a lot of swallowing water, splashing, and moments of thinking you’re going to drown before you figure out how to float, much less swim.
Until now, that was all you could do – because there hasn’t really been another option.
You just had to join a coach training, or hang up your shingle, and hope for the best. (Talk about an anxiety attack for a Type A planner like myself!)
That’s why I’ve created this Prep School.
It’s an organized, and effective way to figure out if coaching is the right career for you, and how to go into it better prepared to succeed.
Prefer to look before you leap?
Join us for:
Coach-Curious Prep School
September 15-17, 2025
Three days to find out if becoming a coach is right for you.
You’ll learn the three pillars of preparing for success as a coach, and you’ll self-assess on each one so you know exactly where you are – and how to get where you want to go.
Yes, calls will be recorded if you can’t join us live.
What will you explore inside the Coach Curious Prep School?
Day One: Trait Check
There are certain traits that help make coaching a viable career. These are traits everyone interested in coaching has the capacity to access and develop, but most people don’t know what they are or how to do so. On the first day you’ll learn what those traits are and you’ll assess yourself for those traits and see which ones are solid and which ones you may want to work on building.
Day Two: Skill Check
On day two we’ll go over the three core skills you need as a coach – because it’s not a mythical talent you’re born with, it’s a set of skills you learn. You’ll complete a self-evaluation that shows you which skills you have down, and which you need to improve and how.
Day Three: Belief Check
On day three I’ll teach you the three most important beliefs you need to be actively practicing as you go into or build a coaching career. You’ll assess where you are on the belief scale for these beliefs and get help adapting the wording to your specific brain and goals.
By the end of this challenge you’ll know the following three things:
- Whether coaching is the right career for you.
- What you need to do to prepare for a successful coaching career.
- The next steps to take to begin – or expand – your life as a coach.
“I feel so much more relaxed because I now fully believe I have everything I need to be an incredible coach.”
– Jenn.
Enroll now in
Coach-Curious Prep School
Learn What You Need to Decide, Start, & Succeed As A Coach
September 15-17, 2025
Training calls take place at 12 p.m. ET each day.
VIP calls take place at 1 p.m. ET each day.
Coach-Curious Full Experience:
$44
Includes:
- 3 days of live training calls
- 3 self-assessment tools
- Access to a pop-up Facebook group with my team of coaches, and fellow Coach-Curious participants
- 3 mindset makeover videos (delivered live inside the Facebook group)
Coach-Curious
VIP Experience: $133
Includes:
- Everything included in the full experience tier PLUS …
- THREE live interactive Q&A calls with me.
These VIP’s-only calls will take place after the main call each day.
On these calls, you’re invited to ask me all your questions about the training, and the business and process of coaching.
I’ll be teaching every live moment of this challenge myself. So if you’re not familiar with me, let me just introduce myself here.
I’m Kara Loewentheil, a Master Certified Coach. I’m a graduate of Yale College and Harvard Law School, and in my former life I was a women’s rights attorney and academic.
These days I teach women how to live a confident life through cognitive change work. I bring an intersectional feminist lens to the field of cognitive coaching, and I specialize in teaching women step-by-step processes to change their beliefs. I’m the host of the top-ranked UnF*ck Your Brain Podcast (50 million downloads and counting!) and the author of the New York Times-bestseller “Take Back Your Brain.”
I drink iced coffee year-round and when I’m not working you’ll find me reading novels in a hammock by the creek next to my 200-year-old farmhouse upstate, or corralling my family of excitable racoons (by which I mean husband and step-kids) in a brownstone in Brooklyn. I enjoy cheap pizza, expensive travel, and asking people inappropriately deep questions in social situations.
I’ve coached thousands of women over the years, and now I’m so excited to take everything I’ve learned and train new coaches to help me in this mission of liberating women all over the world from the inside out.
The Coach-Curious Challenge is your first step to finding out if that mission is right for you.
“Honestly Kara’s work for coaches is so rich. It affected my whole way of thinking and being and therefore doing. I know I’ll be implementing things that I learned from her for many years to come.”
– Maggie
Questions?
Yes, you there, at the other end of the screen?
“Is coaching a pyramid scheme?”
“Is coaching a MLM?”
“Is the coaching market saturated?”
Short answers: No, no, and no! But don’t worry I’ll be going into all this in detail in the program!
Anything else?
“Can I talk to you directly about my questions about becoming a coach?”
You sure can! The standard challenge will be training only. But if you sign up for the VIP level of the challenge we’ll be having private VIP Q&A calls where I can answer all your questions.
Choose your tier, and
Enroll in Coach Curious Prep School now:
September 15-17, 2025
Training calls take place at 12 p.m. ET each day.
VIP calls take place at 1 p.m. ET each day.
Coach-Curious Full Experience:
$44
Includes:
- 3 days of live training calls
- 3 self-assessment tools
- Access to a pop-up Facebook group with my team of coaches, and fellow Coach-Curious participants
- 3 mindset makeover videos (delivered live inside the Facebook group)
Coach-Curious
VIP Experience: $133
Includes:
- Everything included in the full experience tier PLUS …
- THREE live interactive Q&A calls with me.
These VIP’s-only calls will take place after the main call each day.
On these calls, you’re invited to ask me all your questions about the training, and the business and process of coaching.