Coach-Curious Prep School:
Learn What You Need to Decide, Start, & Succeed As A Coach
September 15–17, 2025
For years before I became a coach, when I was first a lawyer and then a legal academic, I used to joke that I was going to “quit my job, run away to Costa Rica, and become a life coach.”
I said it all the time. Constantly. What a funny joke! Except, it wasn’t a joke at all.
Ok, running away to Costa Rica was a joke. I hate humidity.
But becoming a life coach? That was something I actually secretly wanted to do.
But I just couldn’t admit it to myself. Because it seemed … well, kind of insane.
Maybe you can relate?
I was on the path to becoming a law professor, for goodness’ sake. That was not the kind of job you quit to become … a life coach? On the INTERNET no less?!
Not to mention I didn’t think I was someone anyone would trust as their coach.
After all, I still procrastinated at work and doubted myself in my career. I was still single and dating despite desperately wanting to be in a relationship. I had a tumultuous relationship with my family and did not feel like a peaceful, enlightened being in their presence.
Plus I was fat (at the time I believed that was a bad thing) and so entrenched in diet culture that I literally couldn’t believe anyone would think that a fat person would be able to help them with anything, since I obviously had such a major problem I couldn’t solve myself.
Also, just a minor issue, even if I had solved all of the rest of it, I had zero experience with running a business, working for myself, or being an entrepreneur. 🫠
The hurdles seemed enormous. Impossible.
And yet, the dream in my heart wouldn’t go away.
I was on the path to becoming a law professor, for goodness’ sake.
That was not the kind of job you quit to become … a life coach? On the INTERNET no less?!
Not to mention I didn’t think I was someone anyone would trust as their coach.
After all, I still procrastinated at work and doubted myself in my career. I was still single and dating despite desperately wanting to be in a relationship. I had a tumultuous relationship with my family and did not feel like a peaceful, enlightened being in their presence.
Also, just a minor issue, even if I had solved all of the rest of it, I had zero experience with running a business, working for myself, or being an entrepreneur. 🫠
The hurdles seemed enormous. Impossible.
And yet, the dream in my heart wouldn’t go away.
Now, your circumstances may be different than mine.
Maybe you’re a teacher or a professor, or a nurse or a doctor, or a waitress or a chef, or a stay-at-home mom or dad.
Maybe you’ve worked with a coach (maybe even me!) or maybe you’ve learned about coaching yourself through podcasts or online programs.
But while our contexts may differ, we share one big thing in common:
Coaching changed your life and your brain — as it did mine.
You’re obsessed with the work.
You’re always raving about it to other people, even when they don’t seem to fully get it.
But you have a secret hope, a whisper of a dream, an idea of being a coach that won’t let you go … even if you haven’t fully admitted to anyone else, or even yourself.
That was me in 2015 — barely daring to dream of this possibility, but unable to leave it behind.
Today, a decade later, I’m the founder and CEO of The School of New Feminist Thought, the author of a New York Times-bestselling book, and the host of a top-charting podcast with more than 50 million downloads.
But most mind-blowingly to my former self, I’m a life coach who has made more than $26,000,000 in revenue — 90% of it from regular old life coaching (i.e. not from training other coaches).
How did that happen?
I did three core things:
I practiced the skills I needed to be a coach.
I amplified the traits I needed to succeed.
I created the beliefs I needed to propel me forward.
Those three things helped me take that very first step into my first coach training — and every step after that.
Now, sure, I’m a case study of one.
But while the vast majority of my business is serving non-coaches, I’ve been doing this long enough and at a big enough scale that I’ve also seen and worked with many coaches who come through my programs.
I’ve been collecting that data, comparing it against my own experience and the experiences of the many seven-figure coaches who are my friends, and tracking what distinguishes those who follow and excel at this calling from those who don’t.
And finally I’ve synthesized it into a three-part framework that enables you to make an evidence-based assessment about whether becoming a coach is right for you — and prepare for success if it is.
By the way, these days being a coach does not have to mean being an entrepreneur!
You can work in someone else’s coaching program…
You can coach in a corporate setting…
Or you can bring coaching into your work in HR, mentoring, employee development, or even as a therapist!
By the way, these days being a coach does not have to mean being an entrepreneur!
You can work in someone else’s coaching program…
You can coach in a corporate setting…
Or you can bring coaching into your work in HR, mentoring, employee development, or even as a therapist!
Whatever your vision:
Now for the first time there’s a more organized and effective way to figure out if coaching is the right career for you and to go into it better prepared to succeed.
That’s why I’ve created this Prep School.
It’s an organized and effective way to figure out if coaching is the right career for you, and how to go into it better prepared to succeed.
Prefer to look before you leap?
Join us for:
Coach-Curious Prep School
September 15–17, 2025
Three days to find out if becoming a coach is right for you.
You’ll learn the three pillars of preparing for success as a coach, and make evidence-based assessments to know exactly where you stand on each — and how to get where you want to go.
Yes, calls will be recorded if you can’t join us live.
What will you explore inside the Coach-Curious Prep School?
Day One: Trait Check
There are certain traits that help make coaching a viable career. These are traits everyone interested in coaching has the capacity to access and develop, but most people don’t know what they are or how to do so. On the first day, you’ll learn what those traits are and you’ll assess yourself for those traits and see which ones are solid and which ones you may want to work on building.
Day Two: Skill Check
On day two, we’ll go over the three core skills you need as a coach — because it’s not a mythical talent you’re born with, it’s a set of skills you learn. You’ll complete a self-evaluation that shows you which skills you have down, and which you need to improve and how.
Day Three: Belief Check
On day three, I’ll teach you the three most important beliefs you need to be actively practicing as you go into, or build, a coaching career. You’ll assess where you are on the belief scale for these beliefs and get help adapting the wording to your specific brain and goals.
What will you explore inside the Coach-Curious Prep School?
Day One: Trait Check
There are certain traits that help make coaching a viable career. These are traits everyone interested in coaching has the capacity to access and develop, but most people don’t know what they are or how to do so. On the first day, you’ll learn what those traits are and you’ll assess yourself for those traits and see which ones are solid and which ones you may want to work on building.
Day Two: Skill Check
On day two, we’ll go over the three core skills you need as a coach — because it’s not a mythical talent you’re born with, it’s a set of skills you learn. You’ll complete a self-evaluation that shows you which skills you have down, and which you need to improve and how.
Day Three: Belief Check
On day three, I’ll teach you the three most important beliefs you need to be actively practicing as you go into, or build, a coaching career. You’ll assess where you are on the belief scale for these beliefs and get help adapting the wording to your specific brain and goals.
By the end of this Prep School you’ll know the following three things:
- Whether coaching is the right career for you.
- What you need to do to prepare for a successful coaching career.
- The next steps to take to begin — or expand — your life as a coach.
And if you’ve got the kind of brain that responds best when you have a chance to interact, and ask questions?
Consider joining Prep School as a VIP!
VIP enrollment offers three live Q&A calls with me, right after the daily trainings.
These Q&A calls are no-holds-barred, and offered at 1 PM ET after each daily training.
These smaller, more intimate calls are your chance to bring me all your questions — big, small, strategic, emotional, logistical — and get real, honest, unfiltered answers from someone who’s built a $26M coaching business from scratch.
Want to talk through what it might actually be like to leave your job (and what your mother-in-law might say?)
Wondering if there’s even demand for the stuff you’d want to coach around?
Have zero entrepreneurial experience — and that’s freaking you out?
Bring it to the Q&A calls, I’m here for all of it.
You bring the brain drama, and we’ll work through it together.
And if you’ve got the kind of brain that responds best when you have a chance to interact, and ask questions?
Consider joining Prep School as a VIP!
VIP enrollment offers three live Q&A calls with me, right after the daily trainings.
These Q&A calls are no-holds-barred, and offered at 1 PM ET after each daily training.
These smaller, more intimate calls are your chance to bring me all your questions — big, small, strategic, emotional, logistical — and get real, honest, unfiltered answers from someone who’s built a $26M coaching business from scratch.
Want to talk through what it might actually be like to leave your job (and what your mother-in-law might say?)
Wondering if there’s even demand for the stuff you’d want to coach around?
Have zero entrepreneurial experience — and that’s freaking you out?
Bring it to the Q&A calls, I’m here for all of it.
You bring the brain drama, and we’ll work through it together.
“I feel so much more relaxed because I now fully believe I have everything I need to be an incredible coach.”
– Jenn.
Enroll now in
Coach-Curious Prep School
Learn What You Need to Decide, Start, & Succeed As A Coach
September 15–17, 2025
Training calls take place at 12 p.m. ET each day.
VIP calls take place at 1 p.m. ET each day.
Yes, all calls will be recorded and delivered!
Coach-Curious
Experience:
$44
Includes:
::: 3 days of live training calls (including replays!)
:: 3 self-assessment tools
:: Access to a pop-up Facebook group with my team of coaches, and fellow Coach-Curious participants
:: 3 mindset makeover videos (delivered live inside the Facebook group)
Coach-Curious
VIP Experience:
$133
Includes:
Everything in the REGULAR experience tier, PLUS…
:: THREE live interactive Q&A calls with me. (And their replays!)
These VIPs-only calls will take place after the main call each day.
On these calls, you’re invited to ask me all your questions about the training, and the business and process of coaching.
I’ll be teaching every live moment of this Prep School myself.
So if you’re not familiar with me, let me just introduce myself here.
I’m Kara Loewentheil, a Master Certified Coach. I’m a graduate of Yale College and Harvard Law School, and in my former life I was a women’s rights attorney and academic.
Since becoming a coach I’ve taught thousands of women all over the world how to live a confident life through cognitive change work. I’m the host of the top-ranked UnF*ck Your Brain Podcast (50 million downloads and counting!) and the author of the New York Times-bestseller “Take Back Your Brain.”
I enjoy cheap pizza, expensive travel, and asking people inappropriately deep questions in social situations.
The Coach-Curious Prep School is your first step to finding out if that mission is right for you.
“Honestly Kara’s work for coaches is so rich. I know I’ll be implementing things that I learned from her for many years to come.”
– Maggie
Questions?
Yes, you there, at the other end of the screen?
“Is coaching a pyramid scheme?”
“Is coaching a MLM?”
“Is the coaching market saturated?”
Short answers: No, no, and no! But don’t worry I’ll be explaining in more depth why not in the program!
Anything else?
“I’m neurodivergent. Will this be accessible for me?”
Absolutely. We deliver this content in a range of formats, including live trainings, video recordings, and transcripts.
We’ve also built our assessments to be inclusive of neurodivergent brains!
Can I talk to you directly about my questions about becoming a coach?”
You sure can! The regular Prep School will be training only. But if you sign up for the VIP level of the Prep School we’ll be having private VIP Q&A calls where I can answer all your questions.
Enroll now in
Coach-Curious Prep School
Learn What You Need to Decide, Start, & Succeed As A Coach
September 15–17, 2025
Training calls take place at 12 p.m. ET each day.
VIP calls take place at 1 p.m. ET each day.
Yes, all calls will be recorded and delivered!
Coach-Curious
Experience:
$44
Includes:
::: 3 days of live training calls (Including replays!)
:: 3 self-assessment tools
:: Access to a pop-up Facebook group with my team of coaches, and fellow Coach-Curious participants
:: 3 mindset makeover videos (delivered live inside the Facebook group)
Coach-Curious
VIP Experience:
$133
Includes:
Everything in the full experience tier, PLUS…
:: THREE live interactive Q&A calls with me. (And their recordings delivered!)
These VIPs-only calls will take place after the main call each day.
On these calls, you’re invited to ask me all your questions about the training, and the business and process of coaching.