Where you learn how to stop waiting for the “perfect time” or “perfect plan”…
… and discover a new, better way to reach your goals.
Doors close Friday, February 6th!
There’s something more you want for yourself in 2026 — but your brain keeps tapping the breaks.
Like it doesn’t matter how exciting or important your goals are… your brain always finds a reason to tell you the time’s not right.
You know your performance at work or in your business is worthy of praise (and more money) — but any time you think about asking for a raise, or making a career pivot, your brain is very certain you shouldn’t, because you can’t be sure you’ll succeed and it would be irresponsible to risk trying.
You want something different — for your partnership, your parenting, your creative life, or your internal world, but when you try to “dream big,” your brain throws 1000+ reasons at you why you can’t, won’t, or shouldn’t succeed.
You tell yourself you deserve to love your body and take exquisite care of yourself, but that doesn’t stop you from picking apart your flaws in the mirror, dropping your healthy habits when you get stressed, and treating self-care as the last priority on an overloaded list of what everyone else needs from you.
Here’s the truth:
The life you want is not impossible. At all.
It’s just that your brain has been taught to believe it is.
Our patriarchal society emphasizes over and over that a woman who wants to achieve big, feel powerful, and live life on her own terms has to pay for that success by sacrificing acceptance, love, and connection.
“She’s ambitious but frigid,”
“She’s a boss but lonely,”
“She’s happy and healthy but at the expense of her loved ones….”
So even as a high achiever, with plenty of accolades to your name — your subconscious has internalized that it’s safer to shrink (relatively speaking). To self-edit. To doubt yourself just enough that you don’t notice how much you hold yourself back.
This is an all-too-common mental loop.
But there is a way to step out of it for good.
How do you break this loop?
By learning to coach yourself through it.
Self-coaching – aka the practice of using thought work to decide (on purpose) what to believe, and then rewiring your brain to believe it – is the key to creating anything you want in your life.
Whether that’s more money, more love, more calm, more success, less drama, less mom guilt… or anything else that always feels juuust out of reach.
These aren’t overnight transformations. They are pathways to success built step by step with new ways of thinking and acting in the world.
That’s exactly what we teach you to do inside The Feminist Self-Help Society.
The Society is my members-only feminist coaching program and community that teaches you the art and science of self-coaching.
Our peer-reviewed approach to thought work is grounded in cognitive science and feminist theory and has been proven to help you build the confidence that allows you to:
:: Go after that promotion with power and focus — and walk into the negotiation meeting without fear, without apology, and leave with a raise and goodwill.
:: Manage your time effectively — so you get more done in less time, and actually know how to relax and enjoy your time off (without that fear of unread emails or that urge to check Slack).
:: Create beautifully authentic relationships and set boundaries without over-explaining, people-pleasing, or fear of conflict.
:: And create anything else you want with clarity and conviction, while actually liking yourself in the process
3.5 months ago I joined The Society. In that time I have developed incredible depth with my self-compassion and began healing some deep childhood wounds …
I can look myself in the eye with genuine love and feel proud of everything I am doing — even the imperfect … I am learning to embrace both the sun pouring in and the discomfort of stretching and pressing outward.
Thank you for this beautiful space to learn and grow. And thank you past me for believing I was worth it. Turns out it was a sure bet, even though we didn’t know it yet.
—Sasia
We designed The Society to be our most accessible program.
My VIP days cost $25,000, and my 1:1 coaching is $100,000 for a year.
That’s obviously not an option for most people.
So I created the Society to be financially accessible, flexible, and powerfully effective way to learn world-class self-coaching tools without a fixed commitment — while still delivering real transformation with a structure that flexes to fit your life.
The Society is also ideal for people (like me) with chronic illness, neurodiversity, and specific learning styles, as it’s customizable and built to support different learning styles.
Almost 20,000 people from all over the world have joined The Society over the last eight years.
And right now you can too.
What's inside The Society that makes it so effective?:
Signature Courses
With a feminist cognitive-based approach to improving every area of your life, including work stress, money, friendships, family, relationships, time management, sex, dating, trauma, the nervous system, and more.
on-demand coaching
Unlimited personal coaching (from a real human coach, certified in feminist coaching!) on whatever’s troubling you. Opportunities for live coaching with me, written coaching, and all-format accessibility for coaching calls (audio, video, and written transcripts).
Feminist Community
Optional for those who enjoy social media communities, full of smart courageous women who love to help each other out with coaching questions, thought change tactics, and new beliefs, you’ll love our private Facebook group.
Since joining The Society, I have:
Doubled my salary
Found a job I truly love
Become my own best friend
Earned my master’s degree
Had my first romantic relationship
Completed two impossible goals
Run four 5ks, including my first 5k
Healed my platonic anxious attachment
Made enormous progress on my romantic anxious attachment
Stopped linking my self-worth and productivity
Learned to accept all of my emotions
All of these changes in circumstances pale in comparison to how different I feel as a person.
Thank you to Kara for the absolute magic you have bottled here for us.
—Sarah
Why should you join us for this cohort of The Society?
We've got some pretty fabulous perks waiting for you. Here's a sneak peek:
Our “Self-Coaching Fundamentals” *LIVE* training kicks off later in February.
This is our flagship “thought work 101” course, taught by our team of Society Coaches. Think of it like a “change your brain” bootcamp, designed to teach you exactly how to coach yourself, disarm your brain’s panic alarm, and see incredible changes in your life sooner.
In 2026, we’re offering LIVE challenges every month
These challenges, led by our team of Society coaches, center around a range of topics like people pleasing and self-belief, and are designed to sharpen your thought-work skills, turn you into a self-coaching pro, and provide accountability, focus, and deep-dive support.
All enrollees receive a free copy of my NYt Best-selling book, “Take Back Your Brain”
The book is the perfect primer for newbies to The Society, and will walk you through the story behind my work, the basics of self-coaching, and case studies from students and clients, and so much more — in one ultra-readable package!
SOLD OUT
The first five enrollees will *also* receive a gorgeous School of New Feminist Thought tote
We can neither confrm nor deny the fact these beautiful branded bags will get you stopped on the street… but we’ve heard rumors. 😉
For total access to all the above, now through February 6th —
plus invitations to our workshops, private events, and special opportunities throughout the year…
Your investment is:
$149/mo
(That’s just $5/day)
There’s no minimum commitment or maximum stay. You learn what you need, then graduate yourself any time.
$1,490/year
(Get two months FREE when you enroll for the year.)
If you want to be someone who commits to growth and you like a good deal? Then annual is the option for you.
Win: I got a lot of great coaching over the past many months about raising my teaching rates. Last month I finally decided to do it despite still feeling all the uncomfortable feelings.
As of today, all students’ parents have all paid the new rate and no one questioned or complained, even though I was fully prepared to defend my decision if needed.
My mind is blown, once again, because the drama was all my thoughts. Like Kara has said, I was leaving money on the table because of my unwillingness to feel discomfort!
—Kiyoe
"What happens when I join The Society?"
1. FIRST: YOU’LL JUMP INTO OUR LIVE “SELF-COACHING FUNDAMENTALS” COURSE STARTING LATE IN FEBRUARY
This live experience, led by our team of Society coaches, teaches you the 101 of self-coaching, so you start building the skill that will change your life. After that you’ll unlock a new course each month depending on what area of your life you want to work on next.
2. FROM THERE, YOU’LL HAVE UNLIMITED PERSONAL COACHING TO GET YOU WHERE YOU WANT TO GO
The Society gives you access to unlimited on-demand coaching and monthly LIVE group coaching calls with me. You can get unlimited written coaching from our expert (and human!) coaches on anything going on in your life inside Ask the Coaches — no AI chatbots here!
3. AND IF YOU HAVE SOMETHING SPECIFIC YOU WANT TO WORK ON? DIVE INTO OUR COURSE LIBRARY.
Our library of 15 topic-specific courses is here to help you zero in on any of the personal, financial, or creative goals you have for this year, at your own pace.
Our courses dive into everything from money to sex, to parenting and time management, and include corresponding workbooks, samples of topical coaching in action, and podcast episode recommendations for additional learning.
Who runs this show? Hi, it’s me! I’m a world-class expert at helping women build their “goal getter” muscle.
I’M KARA LOEWENTHEIL, founder of The School of New Feminist Thought and creator of The Feminist Self-Help Society. I’m the host of the internationally top-ranked podcast, “UnF*ck Your Brain,” and the NYT-bestselling author of “Take Back Your Brain: How a Sexist Society Gets in Your Head — and How to Get It Out” (Penguin 2024).
My work has been featured in publications like Glamour and The New York Times, and praised on podcasts as varied as “My Favorite Murder” to “We Can Do Hard Things” with Glennon Doyle.”
But most relevant to you, I’m an example of what happens when you start prioritizing self-belief as a skill you can build.
I quit my job running a think tank at Columbia Law School to become a life coach, horrifying everyone who knew me because I had faith I could make it work — and now I’ve helped women all over the world.
I quit caring what other people thought of my body and learned to love it — which allowed me to get out of dead-end dating and find and marry the perfectly imperfect man I love.
I quit worrying about what my non-profit and social justice friends and colleagues thought of me — which allowed me to build a business with no experience or outside investment that has now created $26,000,000 of revenue and counting.
I quit second-guessing my value and what I had to offer — which allowed me to start a podcast that now has more than 50 million downloads and to publish a book, “Take Back Your Brain,” that made the New York Times bestseller list.
So let’s just say I know a thing or two about this kind of work — and how to change your brain to create incredible results!
“Sounds great FOR YOU, but will this actually work for me?”
My work was part of a double-blind clinical study published in Journal of the American Medical Association Network Open.
It showed coaching had a better outcome on measures of burnout, imposter syndrome, self-compassion, and flourishing than almost any other intervention that had been studied.
“Sounds great, but will this actually work for me?”
My work was recently part of a double-blind clinical study published in the Journal of the American Medical Association Network Open.
(Yep, what the researchers studied included the same content and coaching that’s inside The Society.)
It showed coaching had a better outcome on measures of burnout, imposter syndrome, self-compassion, and flourishing than almost any other intervention that had been studied in some of the same populations.
I’m not the only one who’s used these tools to change my life….
Here are just a few stories from our Society students:
Still on the fence about joining?
Let me ask you one final question:
If today was your last day on earth, would you feel you had lived your life strongly, boldly, and on your own terms?
Or would you — like most people on their deathbeds — regret having spent too much time letting your insecurity, people-pleasing, and fear of rocking the boat hold you back?
Generations of women have lived unfulfilling lives because they had no economic, political or social power — so their lives truly depended on making themselves smaller.
BUT WE HAVE A CHANCE TO DO IT DIFFERENTLY.
To live lives that light us up.
Not by changing everything overnight, but by making the small changes day to day that create a totally different life as they compound.
The Society will teach you how.
This is your chance to enroll in The Society before we close our doors — and they won’t re-open until Summer at the earliest.
Don’t wait another minute.
Let’s get started.
Raise your hand if you’ve got a question! Yes, you there. Go ahead.
This is such a common question — and please don’t take this personally, but I think it’s the wrong question to ask. We are socialized to think that we only deserve things we NEED and also that we NEED to make the right decision all the time. So we’re always trying to figure out if we “need” something to justify a decision.
But it’s not about what you need. It’s about what you WANT.
- Do you WANT to feel less anxious?
- Do you WANT to feel more empowered and confident?
- Do you WANT to have absolute faith in your ability to create ANY outcome you want in your life?
If those are things you want, then that’s what matters. And that’s what The Society will provide.
Sometimes people are a little skeptical that we can really be providing such personalized high level support at that price, and I totally get it.
Given that my 1:1 coaching intensives are $25,000 and my mastermind groups are $15,000, how do I have a membership at $149 a month? How can people get as many individual coaching answers as they want when even a 1:1 coach who works on their own is likely to be $2,000 or more?
That is the beauty of a group coaching program, and the fact that I’ve been doing this for so long and we have such a rich library of content and of previous coaching — and that I have amazing coaches working with me in the program who are better at coaching new students than I am at this point!
This is called efficiencies of scale — but we couple it with the personalized attention of individual coaching responses so you get the best of both worlds at an accessible price.
This is a very normal fear! We’ve all been there.
First, there’s literally no such thing as doing everything or completing it all.
When you go to college you aren’t trying to take ALL the courses, are you? No. You take the ones relevant to your interests, and when you are fully educated in that you graduate. The Society is the same.
More importantly, The Society is designed differently, because I created it in such a way that it can make a big difference in your life even with very little time spent on it. You can spend 5 minutes a day or 5 hours a week, and you’ll see results.
I’m going to let one of The Society’s members tell you how big of a difference The Society can make even when don’t have a lot of time or aren’t the joining type.
KELLY:
I don’t get on the website often, and I don’t participate in coaching. I read others’ posts. I listen to the weekly podcast. That’s. It.
So let me tell you all what happened yesterday. I got walked down to HR and was told they were eliminating my position. They offered me an 8-week severance and made me turn in my badge on the spot. I have a family with two small girls. I provide the majority of our income.
Let me tell you what also happened yesterday. I didn’t lose my shit. I stood up for myself in that meeting and told them how much of a mistake they are making. I had my own back. I never cried. I came out of there feeling empowered, confident and resourceful. I have never once felt like a victim. They are the ones who lost and this is an opportunity for me to find and work for a company who values their employees, patient quality and patient care.
You don’t have to be a star student in this group to see the effects. Two years ago I would have been crippled with devastation and doom. I would have lived as a victim and not helped myself. I would have had a lack of confidence and felt like an imposter.
Not yesterday!
It’s up to you. We have folks who stay for three months, folks who stay for a year, and folks who have been in The Society since the beginning several years ago.
Your first month starts the day you join. After that you’ll be billed monthly. You can cancel at any time, whenever you want to graduate yourself from The Society and feel ready to handle life’s challenges on your own!
Absolutely not. Therapy and The Society work beautifully together. In fact, we have members in The Society who were referred to us by their therapists, because therapists are not trained in socially-programmed anxiety and feminist thought tools! No matter what kind of mental health treatment you are receiving, learning how to close the Brain Gap and resolve your socially-programmed anxiety is going to make your therapy more impactful and help your thoughts, emotions, and behaviors change more quickly.
I’m going to let one of our FSS members take the mic to answer this one.
I just want to say that this stuff really works.
I just started a job in an industry I used to work in but stopped before I joined FSS. I’m sitting here in awe of my own brain.
I used to be SOOO stressed out and anxious and overwhelmed in this industry and completely burned myself out.
Now I’m calmly setting boundaries, organizing tasks, offering encouragement to coworkers, saying ” no,” and thinking thoughts that are just MAGICAL compared to how I used to exist in this space.It’s surreal.
I literally feel like I’m going through life with a different software system. My brain is noticeably different.
– Sunny
Nope! We have members all over the world, and we try to vary the times of our live offerings to make them accessible to different time zones. Plus all coaching calls and other live offerings are recorded and replays are available on demand so you can fit us into your schedule wherever you are.
We also have members of all different ages, from their late teens into their 70s. It’s never too early or too late to start this work.
That’s not a problem. There’s no loyalty oath in The Society — our whole mission is to teach you how to think for yourself and believe what you truly want to believe! We’ve got members who are ardent feminists, members who are sure they don’t want to call themselves feminists, and members who aren’t sure what they think about it. The Society is not a good fit for you if you believe that women are an inferior gender and should not have equal rights. But other than that, you’re good.
The podcast is an amazing resource, but it was created one episode at a time over many years, so it’s more like a series of advice columns on a million different topics in no particular order. And when you listen to a podcast you can’t ask a question, get feedback on your attempts to implement what you learn, or get coaching when you’re stuck. The Society not only has teaching and tools that aren’t on the podcast, but it is streamlined and organized. The courses have been put together to focus on specific topics with Kara’s most cutting-edge concepts and tools for those topics. In The Society we’ve got everything you need, including content not on the podcast, and it’s perfectly streamlined and organized for fast, maximum change. Plus you have access to the coaching support you need to keep you moving in the right direction and using everything correctly!
This is such a common question — and please don’t take this personally, but I think it’s the wrong question to ask. We are socialized to think that we only deserve things we NEED and also that we NEED to make the right decision all the time. So we’re always trying to figure out if we “need” something to justify a decision.
But it’s not about what you need. It’s about what you WANT.
- Do you WANT to feel less anxious?
- Do you WANT to feel more empowered and confident?
- Do you WANT to have absolute faith in your ability to create ANY outcome you want in your life?
If those are things you want, then that’s what matters. And that’s what The Society will provide.
This is a very normal fear! We’ve all been there.
First, there’s literally no such thing as doing everything or completing it all.
When you go to college you aren’t trying to take ALL the courses, are you? No. You take the ones relevant to your interests, and when you are fully educated in that you graduate. The Society is the same.
More importantly, The Society is designed differently, because I created it in such a way that it can make a big difference in your life even with very little time spent on it. You can spend 5 minutes a day or 5 hours a week, and you’ll see results.
I’m going to let one of The Society’s members tell you how big of a difference The Society can make even when don’t have a lot of time or aren’t the joining type.
KELLY:
I don’t get on the website often, and I don’t participate in coaching. I read others’ posts. I listen to the weekly podcast. That’s. It.
So let me tell you all what happened yesterday. I got walked down to HR and was told they were eliminating my position. They offered me an 8-week severance and made me turn in my badge on the spot. I have a family with two small girls. I provide the majority of our income.
Let me tell you what also happened yesterday. I didn’t lose my shit. I stood up for myself in that meeting and told them how much of a mistake they are making. I had my own back. I never cried. I came out of there feeling empowered, confident and resourceful. I have never once felt like a victim. They are the ones who lost and this is an opportunity for me to find and work for a company who values their employees, patient quality and patient care.
You don’t have to be a star student in this group to see the effects. Two years ago I would have been crippled with devastation and doom. I would have lived as a victim and not helped myself. I would have had a lack of confidence and felt like an imposter.
Not yesterday!
It’s up to you. We have folks who stay for three months, folks who stay for a year, and folks who have been in The Society since the beginning several years ago.
Your first month starts the day you join. After that you’ll be billed monthly. You can cancel at any time, whenever you want to graduate yourself from The Society and feel ready to handle life’s challenges on your own!
Absolutely not. Therapy and The Society work beautifully together. In fact, we have members in The Society who were referred to us by their therapists, because therapists are not trained in socially-programmed anxiety and feminist thought tools! No matter what kind of mental health treatment you are receiving, learning how to close the Brain Gap and resolve your socially-programmed anxiety is going to make your therapy more impactful and help your thoughts, emotions, and behaviors change more quickly.
I’m going to let one of our FSS members take the mic to answer this one.
I just want to say that this stuff really works.
I just started a job in an industry I used to work in but stopped before I joined FSS. I’m sitting here in awe of my own brain.
I used to be SOOO stressed out and anxious and overwhelmed in this industry and completely burned myself out.
Now I’m calmly setting boundaries, organizing tasks, offering encouragement to coworkers, saying ” no,” and thinking thoughts that are just MAGICAL compared to how I used to exist in this space.It’s surreal.
I literally feel like I’m going through life with a different software system. My brain is noticeably different.
– Sunny
Nope! We have members all over the world, and we try to vary the times of our live offerings to make them accessible to different time zones. Plus all coaching calls and other live offerings are recorded and replays are available on demand so you can fit us into your schedule wherever you are.
We also have members of all different ages, from their late teens into their 70s. It’s never too early or too late to start this work.
That’s not a problem. There’s no loyalty oath in The Society — our whole mission is to teach you how to think for yourself and believe what you truly want to believe! We’ve got members who are ardent feminists, members who are sure they don’t want to call themselves feminists, and members who aren’t sure what they think about it. The Society is not a good fit for you if you believe that women are an inferior gender and should not have equal rights. But other than that, you’re good.
The podcast is an amazing resource, but it was created one episode at a time over many years, so it’s more like a series of advice columns on a million different topics in no particular order. And when you listen to a podcast you can’t ask a question, get feedback on your attempts to implement what you learn, or get coaching when you’re stuck. The Society not only has teaching and tools that aren’t on the podcast, but it is streamlined and organized. The courses have been put together to focus on specific topics with Kara’s most cutting-edge concepts and tools for those topics. In The Society we’ve got everything you need, including content not on the podcast, and it’s perfectly streamlined and organized for fast, maximum change. Plus you have access to the coaching support you need to keep you moving in the right direction and using everything correctly!
I love being part of a global community of people who are all here to grow and learn and help each other. There isn’t really a part of my life that this work hasn’t improved. But the most important thing is that I feel like I’m actively living my life instead of just surviving it. It’s HUGE. It’s EVERYTHING.