Where you learn how to coach yourself to be more effective in your work, in your life, and in the world.
Do you sometimes feel like your brain is thinking and feeling two totally conflicting things?
Like you can’t stop your brain from spinning even when you know it’s not helping to obsess?
You know doomscrolling is making you feel paralyzed, but you’re still checking your phone 37 times a day for breaking news — and not getting much else done.
You know theoretically you don’t have to be perfect to succeed, but you can’t stop worrying about getting fired any time you make a minor mistake.
You would tell your friend who yelled at her kids that no one is a perfect parent and you’d mean it, but if you so much as snap at your kids you feel guilty and ashamed the minute the anger wears off.
You want to love your body and be nicer to yourself, but you still feel vaguely ashamed when you eat dessert two nights in a row and worry about getting wrinkles.
If this is you, my friend?
You are not alone, and you are not the problem.
(And you don’t need to “just love yourself more!” to fix it.)
The problem is that you don’t have control of your brain.
The Society is here to teach you how to coach yourself so you can:
Feel grounded and empowered no matter what is happening. It might feel like you have no control over your brain’s ups and downs especially when your life or the world feel in crisis, but you hold more cards than you think. We’ll teach you how to see them — and how to play them.
Have a step-by-step process for permanently changing any thought. This process creates entirely new neural pathways in your brain. It’s not “positive thinking” or affirmations — it’s scientifically-grounded cognitive rewiring that changes your brain for good.
Deeply understand the art of coaching yourself, managing your mind, and living whatever kind of life you @$%-ing want. Alongside other smart, dynamic women, you’ll practice self-coaching, and develop your style and approach to working through goals, desires, anxieties, challenges, and every obstacle and gift the road of life throws at you.
Imagine your life …
With a brain that’s working FOR you, rather than against you.
A life you’ve chosen for yourself, on your own terms.
Imagine: The rumination, second-guessing, and negative self-talk that are your constant soundtrack? They’re gone for good.
Which means better sleep, less stress, more focus, and a lot more mental and emotional energy for the rest of your life.
Which is fun when things are going well, and absolutely crucial when things are falling apart.
Imagine: not just believing empowering ideas in the abstract, but actually feeling empowered every day.
Which means you take that bold action to respond to changing circumstances, you set that boundary, you go for that dream job, you dump that lackluster partner and find an awesome one, you take your creative pursuits seriously even when life feels uncertain.
Imagine: giving fewer f*cks about what society has told you you have to do and who society has told you you have to be.
Which means having the guts and the self-confidence to navigate challenging times decisively — and the vision and self-belief to believe in your hopes and dreams no matter what is happening in the world.
“I feel different, lighter.”
I know I have options in how I think, and even with difficult thoughts that I’m still picking apart. Because I’ve had changes happen already, there’s this whiff of possibility in the air. I had been diagnosed with severe anxiety a few years ago but it feels much more manageable now.
– Jenni
You may have tried therapy.
You may have tried yoga and meditation.
You may even have tried other kinds of coaching.
And they probably all helped, somewhat.
But without a step-by-step process for changing your thoughts, you’re never going to have control of your brain.
Which means you’re never going to have control of your life.
Learning to coach yourself changes … just about everything.
And our Society members are living proof.
Here’s just a taste of the shifts you can create:
(aka real stories from our members.)
You show up at work as your competent, confident, bad-ass self.
I WAS PRETTY MUCH AT BREAKING POINT WITH MY ANXIETY WHEN I JOINED.
Now I’m not and I didn’t even have to quit my job to do it which seems like a miracle from where I was last year. I don’t live every waking minute terrified about what my boss is thinking and I’m actually okay with him thinking negative thoughts about me.
– Anne
WOWZA HAVE I SEEN CHANGES FROM DOING THIS WORK.
But most especially when it comes to dating and relationships. The person I’m dating now has all of the qualities I want in a partner. It’s a wildly different experience of dating like nothing I’ve ever done.
– Devon
You don’t give dates who ghost you a second thought or worry if your spouse is mad at you all the time.
Mom guilt? Nope.
You’re a present parent who also takes time for herself.
THE TOOLS I’VE LEARNED HAVE RADICALLY AFFECTED MY PARENTING.
I am so much less attached to my kids’ outcomes. They can be mad, they can be sad, they can fuss, and cry, and I can still feel like I’m doing just fine. I’m so much less anxious and stressed as a parent.
– Bethany
MY BODY IMAGE WENT FROM DISORDERED EATING AND NEVER LOOKING IN THE MIRROR TO LOVING MY BUTT AND THIGHS AND NOT THINKING ABOUT WHAT I EAT (OUTSIDE OF ENJOYING IT).
I can actually rest and take time off without shaming myself the whole time, and I’ve freed up so much brain energy that I’m now launching a business and holding down a full-time biotech job at the same time, which I would never have thought I was capable of.
– Kyra
Ice cream two days in a row? That’s just a great weekend, not a reason to beat yourself up.
WHICH ADDS UP TO A LIFE LIKE THIS:
“Since joining The Society I have:
Doubled my salary
Found a job I truly love
Become my own best friend
Earned my master’s degree
Had my first romantic relationship
Completed two impossible goals
Run four 5ks, including my first 5k
Healed my platonic anxious attachment
Made enormous progress on my romantic anxious attachment
Stopped linking my self-worth and productivity
Learned to accept all of my emotions
All of these changes in circumstances pale in comparison to how different I feel as a person.
Thank you to Kara for the absolute magic you have bottled here for us.”
– SARAH
Are you ready to join the feminist mindset revolution?
Thousands of women from all over the world already have.
And we’d love to welcome you next.
Hello! Please come in, because school is in session — and I’m your teacher.
I’M KARA LOEWENTHEIL, founder of The School of New Feminist Thought and creator of The Feminist Self-Help Society. I’m the host of the internationally top-ranked podcast, “UnF*ck Your Brain,” and the NYT bestselling author of “Take Back Your Brain: How a Sexist Society Gets in Your Head — and How to Get It Out (Penguin 2024).
My work has been featured in publications like Glamour and The New York Times, and praised on podcasts as varied as “My Favorite Murder” to “We Can Do Hard Things” with Glennon Doyle. I’m the person responsible for bringing intersectional feminism to the mindset coaching world, and I’ve helped thousands of women all over the world change their brains … and their lives.
"What happens when I join The Society?"
1. FIRST: YOU’LL BE INVITED TO A PERSONALIZED ORIENTATION CALL
There’s no way to get overwhelmed or lost in The Society because we’re guiding you every step of the way with our high-touch support.
On your orientation call, we’ll create a 30-day action plan based on your goals, ensuring you know exactly what to do and when.
2. NEXT UP: YOU’LL LEARN TO CHANGE YOUR THOUGHTS SO YOU CAN FEEL BETTER, ACT DIFFERENTLY, AND GET BETTER OUTCOMES IN YOUR LIFE.
Our foundational Feminist Mindset Fix course teaches you the 101 of self-coaching, so you start building the skill that will change your life. After that you’ll unlock a new course each month depending on what area of your life you want to work on next.
3. YOU’LL HAVE UNLIMITED PERSONAL COACHING TO GET YOU WHERE YOU WANT TO GO
Live coaching calls with myself and the Society Coaches, access to written coaching 24/7, a private monthly call for our members who are Black, Indigenous, or people of color, a vast library of private podcasts and advice you can search whenever you want, and more.
4. YOU’LL MAKE NEW FRIENDS (IF YOU’RE INTO THAT)
We call our members “the owls” — because they’re just as fierce, and just as wise.
Our Feminist Self Help Society group on Facebook is where you can post questions, share wins and challenges, get outside perspectives and support when you need it, and make new friends and connections with women on the same journey as you.
5. GRADUATE YOURSELF WHEN YOU FEEL COMPLETE.
Some students stay a few months, some stay a few years. It’s all up to you and your journey, and we’re there with you every step of the way.
6. LIVE YOUR LIFE WITH CONFIDENCE, COURAGE, AND POWER.
You’ll be prepared not just to survive, but thrive, no matter what comes your way — because you know the secret to life: how to manage your mind.
How do I know this works?
Because the studies say so. Literally.
My work was part of a double-blind clinical study published in Journal of the American Medical Association Network Open.
It showed coaching had a better outcome on measures of burnout, imposter syndrome, self-compassion, and flourishing on the women in the trial than almost any other intervention that had been studied in the same populations.
“Sounds great, but will this actually work for me?”
My work was recently part of a double-blind clinical study published in the Journal of the American Medical Association Network Open.
(Yep, what the researchers studied included the same content and coaching that’s inside The Society.)
It showed coaching had a better outcome on measures of burnout, imposter syndrome, self-compassion, and flourishing than almost any other intervention that had been studied in some of the same populations.
“Just knowing that I can take care of myself in this way is so liberating.”
I worked with two different counselors before joining The Society. They talked through what was wrong, but never gave me a concrete action that I could do to help myself. But now, being in The Society, my anxiety levels have gone way down (let’s say from an 8 to a 3). I actually have tools to work through whatever’s triggering my anxiety! Just knowing that I can take care of myself in this way is so liberating.
– Allison
WHAT'S WAITING FOR YOU INSIDE THE SOCIETY:
Signature Courses
With a feminist cognitive-based approach to improving every area of your life, including work stress, money, friendships, family, relationships, time management, sex, dating, trauma, the nervous system, and more.
Ask the Coaches
A 24/7, anonymous, written coaching forum where you can submit whatever’s troubling you and get expert advice from one of my Feminist Self-Help Society Coaches, guaranteed.
Feminist Community
Optional for those who enjoy social media communities, full of smart, courageous women who love to help each other out with coaching questions, thought change tactics, and new beliefs, you’ll love our private Facebook group.
PLUS these expiring bonuses:
Enroll by 8 p.m. ET on March 2 to Claim:
Double Course Bonus
Now that you know how to coach yourself, it’s time to apply your new life-changing skill to the area of your life that you most want to fix, solve, or improve. That’s where our life improvement courses come in!
When you join by March 2, you’ll get to unlock our expanded lessons in self-coaching (a course we call the Feminist Mindset Fix), and you’ll get to unlock a brand new course on whatever area of your life could use an upgrade.
Normally you have to wait until your second month to unlock a new course, but since you’re already a self-coaching pro (or at least working on it!) you can jump right in to tackling challenges like healing your body image, overcoming dating anxiety, making more money, improving your productivity, and much, much more. You’re essentially getting two months for the price of one — but only when you enroll by March 2!
Enroll by march 5 to claim:
Encyclopedia of New Thoughts
Does your brain have a hard time coming up with new thoughts to think? Ever wished you could just do some kind of brain transfer and know exactly what I would think about something that’s bothering you? Well now you can.
Because I’ve created a solution to every “But what could I think instead?” moment. It’s called the Encyclopedia of New Thoughts. And it may be the best bonus I’ve ever created, in my life, for anything. The Encyclopedia of New Thoughts has more than 100 new thoughts that you can use any time you need them.
Enroll by march 12 to access:
The How To Do the Thought Work Challenge LIVE
When you join The Society, we always make sure you know exactly what to do and when to do it. But this month we’re running a very special live challenge inside the group, focused on helping you speed up the process of creating your dream life. Breaking free from old beliefs isn’t always easy so the How To Do the Work challenge is structured to guide you through the self-coaching process so you become an expert at changing your thinking even faster. When you join right now, you’ll be able to participate in this challenge — the prep week starts March 3!
Prep Week: The Dream Life Audit
Week 1: Creating Your Unintentional Model & Choosing Thoughts to Change
Week 2: Getting Curious About Your Thoughts + Feelings + Choosing a New Thought
Week 3: Practicing Your New Thought + Feeling
Week 4: Celebrating Progress and the Cycle of Self-Coaching
I use all of these concepts and tools to coach in my $12,000 masterminds and $22,000 VIP days.
But you get access to all of these resources and unlimited personal coaching —
plus invitations to our workshops, private events, and special opportunities throughout the year —
for just $149/month.
There’s no minimum commitment or maximum stay. You learn what you need, then graduate yourself any time.
Returning to The Society (formerly The Clutch) as an alumna?
You’ll get a credit to unlock a new course of your choosing as soon as you join.
I’m not the only one who’s used these tools to change my life ….
Here are just a few stories from our Society students:
Still on the fence about joining?
Let me ask you one final question:
If today was your last day on earth, would you feel sure you had fulfilled your potential?
Would you know you had done the things you wanted to do, had the relationships you wanted to have, and been the person you wanted to be?
In times of uncertainty this question becomes even more important.
Because the future is never guaranteed to us.
All we can control is how we show up for the life we have, while we have it.
And to show up the way you want, you have to know how to manage your mind.
Generations of women have lived unfulfilling, repressed, constrained lives because that’s all society taught them or allowed them to do.
BUT WE HAVE A CHANCE TO DO IT DIFFERENTLY.
The Society will teach you how.
You just have to be willing to turn the page and begin.
Raise your hand if you’ve got a question! Yes, you there. Go ahead.
This is such a common question — and please don’t take this personally, but I think it’s the wrong question to ask. Women are socialized to think that they only deserve things they NEED and also that they NEED to make the right decision all the time. So we’re always trying to figure out if we “need” something to justify a decision.
But it’s not about what you need. It’s about what you WANT.
- Do you WANT to feel less anxious?
- Do you WANT to feel more empowered and confident?
- Do you WANT to have absolute faith in your ability to create ANY outcome you want in your life?
If those are things you want, then that’s what matters. And that’s what The Society will provide.
You’ll notice small shifts as soon as you start this work.
After two months in The Society, you’ll start noticing that you just feel … a bit more chill.
Your emotions aren’t so much of a rollercoaster. You’re getting more done and starting to feel more confident about your abilities and your worth. You’re a little nicer to yourself. You’re spending less time scrolling Instagram feeling bad about yourself, and more time blowing your own mind with thought work in the The Society.
After four months in The Society, you’ll realize it’s been a while since you took sh*t personally.
Suddenly, without quite knowing how it happened, you just feel less judgmental of yourself and everyone around you. You won’t get freaked out when something unexpected happens, because you know you can handle it. You catch your reflection in the mirror and surprise yourself by thinking “damn girl, looking good!” You have more patience with yourself and those around you.
After six months in The Society, your brain starts coaching itself.
You’re naturally and effortlessly thinking more positive, productive, and helpful thoughts, and when you look back at your thoughts from month one, you don’t even recognize some of them anymore. You show up at work as the bad-ass you always knew you could be. You show up in your personal life as the magnetic, loving, and happy woman you always wanted to be. And most importantly you’re excited for the future, because you are so proud of the work you’ve already done that you can’t wait to find out where managing your mind and The Society are going to take you next!
And after that? The sky is the limit. And the one thing you know for sure is that The Society will be there to help you get wherever you want to go.
This is a very normal fear! We’ve all been there.
First, there’s literally no such thing as doing everything or completing it all.
When you go to college you aren’t trying to take ALL the courses, are you? No. You take the ones relevant to your interests, and when you are fully educated in that you graduate. The Society is the same.
More importantly, The Society is designed differently, because I created it in such a way that it can make a big difference in your life even with very little time spent on it. You can spend 5 minutes a day or 5 hours a week, and you’ll see results.
I’m going to let one of The Society’s members tell you how big of a difference The Society can make even when don’t have a lot of time or aren’t the joining type.
KELLY:
I don’t get on the website often, and I don’t participate in coaching. I read others’ posts. I listen to the weekly podcast. That’s. It.
So let me tell you all what happened yesterday. I got walked down to HR and was told they were eliminating my position. They offered me an 8-week severance and made me turn in my badge on the spot. I have a family with two small girls. I provide the majority of our income.
Let me tell you what also happened yesterday. I didn’t lose my shit. I stood up for myself in that meeting and told them how much of a mistake they are making. I had my own back. I never cried. I came out of there feeling empowered, confident and resourceful. I have never once felt like a victim. They are the ones who lost and this is an opportunity for me to find and work for a company who values their employees, patient quality and patient care.
You don’t have to be a star student in this group to see the effects. Two years ago I would have been crippled with devastation and doom. I would have lived as a victim and not helped myself. I would have had a lack of confidence and felt like an imposter.
Not yesterday!
Absolutely not. Therapy and The Society work beautifully together. In fact, we have members in The Society who were referred to us by their therapists, because therapists are not trained in socially-programmed anxiety and feminist thought tools! No matter what kind of mental health treatment you are receiving, learning how to close the Brain Gap and resolve your socially-programmed anxiety is going to make your therapy more impactful and help your thoughts, emotions, and behaviors change more quickly.
I’m going to let one of our FSS members take the mic to answer this one.
I just want to say that this stuff really works.
I just started a job in an industry I used to work in but stopped before I joined FSS. I’m sitting here in awe of my own brain.
I used to be SOOO stressed out and anxious and overwhelmed in this industry and completely burned myself out.
Now I’m calmly setting boundaries, organizing tasks, offering encouragement to coworkers, saying ” no,” and thinking thoughts that are just MAGICAL compared to how I used to exist in this space.It’s surreal.
I literally feel like I’m going through life with a different software system. My brain is noticeably different.
– Sunny
Nope! We have members all over the world, and we try to vary the times of our live offerings to make them accessible to different time zones. Plus all coaching calls and other live offerings are recorded and replays are available on demand so you can fit us into your schedule wherever you are.
We also have members of all different ages, from their late teens into their 70s. It’s never too early or too late to start this work.
And we welcome anyone who was or is socialized as a woman, whatever your gender or current gender expression.
That’s not a problem. There’s no loyalty oath in The Society — our whole mission is to teach you how to think for yourself and believe what you truly want to believe! We’ve got members who are ardent feminists, members who are sure they don’t want to call themselves feminists, and members who aren’t sure what they think about it. The Society is not a good fit for you if you believe that women are an inferior gender and should not have equal rights. But other than that, you’re good.
The podcast is an amazing resource, but it was created one episode at a time over many years, so it’s more like a series of advice columns on a million different topics in no particular order. And when you listen to a podcast you can’t ask a question, get feedback on your attempts to implement what you learn, or get coaching when you’re stuck. The Society not only has teaching and tools that aren’t on the podcast, but it is streamlined and organized. The courses have been put together to focus on specific topics with Kara’s most cutting-edge concepts and tools for those topics. In The Society we’ve got everything you need, including content not on the podcast, and it’s perfectly streamlined and organized for fast, maximum change. Plus you have access to the coaching support you need to keep you moving in the right direction and using everything correctly!