(Full-Time · Exempt · Remote · US-Based)

Reports to: COO. (Strategic direction owned by the Founder/CEO)

Position Overview

The Marketing Manager owns the second-level marketing strategy and its day-to-day execution for KL Coaching, Inc. across its two brands, The Socratic Coaching Academy (SCA) and The School of New Feminist Thought (SNFT). Working downstream of the Founder/CEO’s high-level direction and closely with our copywriting contractor, this role turns strategy into results: funnel architecture, launch execution, conversion and testing, web and landing page creation, analytics, channel and traffic mix, and the email and nurture plan.

This seat is hired for a proven track record in launch and funnel marketing, conversion, and testing. They build the marketing plan that fulfills the CEO’s strategic vision, preliminary budget, and channel mix for each launch, then hand scoped, timed work to the Project Manager to fit into the company schedule. As part of running the day-to-day plan, the Marketing Manager diagnoses what is underperforming, proposes the fix, and directs contractors to execute it. They serve as the single point of contact for our outside marketing and sales contractors, and they review and edit all incoming copy against our brand voice before it reaches the CEO, with the ability to make fast copy and web pivots directly themselves without waiting on a contractor.

Reporting & Working Structure

The Marketing Manager reports to the COO and runs the day-to-day marketing, escalating major strategic changes to the CEO:

• Strategy, owned by the Founder/CEO: The CEO owns foundational marketing strategy: positioning, core messaging, the offer suite and pricing, and the big-picture direction for each launch. The Marketing Manager works directly with the CEO to receive that direction, pressure-test it, and lock the strategy for each launch before execution begins. This runs on a standing, recurring strategy session before each launch, and the CEO holds approval on major strategic changes. The CEO stays engaged; the person in this seat is expected to proactively seek out clear direction, ask questions, and speak up about what they need to do their best work.
• Reporting and management, to the COO: The COO owns the operational relationship: priorities, KPIs, performance management, unblocking, and delivery. The Marketing Manager reports to the COO for planning, contractor management, day-to-day execution, and results.

This Job Is For You If You:

• Think in funnels, conversion, and tests, and get a real charge from watching a number move because of a change you made.
• Can take big-picture direction from a founder and turn it into a concrete plan: the funnel, the sequence, the offers, the pages, the tests.
• Are as comfortable in the analytics as in the creative, and can diagnose why something isn’t converting, not just report that it isn’t.
• Like owning outcomes and directing contractors to execute, and are happy being the single point of contact who keeps the work moving.
• Can get hands-on fast: build or tweak a page, rework a subject line, make a quick copy pivot mid-launch without waiting on anyone.
• Hold a high bar for brand voice and can steward it across every touchpoint.
• Work independently, communicate proactively, and take full ownership of your results.

This Job Is Not For You If You:

• Would rather set top-level strategy than run and adjust it day to day (that foundational direction sits with the CEO here).
• Want to focus solely on writing copy; production copywriting lives with a dedicated copywriter, while this seat owns strategy, oversight, and quick-turnaround pivots.
• Do your best work in a single clear lane with consistent check-ins, rather than self-directing across funnel, web, analytics, paid, and email at once.
• Would prefer someone else own the numbers and the “why isn’t this converting” diagnosis.
• Find managing contractors and being the leader in this space draining rather than energizing.

Daily Obsessions and Key Duties

Funnel Architecture & Strategy

Turn direction into funnels that convert

• Translate the Founder/CEO’s high-level direction into defined funnel structures (lead generation, nurture, conversion, and follow-up), broken into stages, key messages, offers, and calls-to-action.
• Own funnel architecture end to end; the Copywriter writes agreed-upon copy assets, and the CEO approves major changes.
• Define what each funnel is designed to achieve and how each component supports the whole.

Launch Execution & Ongoing Marketing Strategy

Run the launch and make the calls that keep it working

• Own launch execution and the ongoing marketing strategic decisions: which creative to test, landing-page changes, what a nurture sequence should hit, and what to pitch.
• Build the marketing plan, preliminary budget, and channel mix for each launch; break it into scoped, timed work; and hand it to the Project Manager to fit into the schedule.
• Diagnose what is underperforming, propose the fix, and direct contractors to execute it. The CEO approves major changes.

Conversion, Testing & Analytics

Own the numbers and what they tell us to do

• Own conversion and testing across the funnel.
• Own data, measurement, and the analytics dashboard; read the data and make fast changes during launches.
• Propose ad budget and ROI allocation for the CEO’s approval.

Web & Landing Pages

Build and pivot without waiting on anyone

• Build our web and landing pages in Replit using Replit’s AI, keeping them aligned with the strategy and making updates and changes yourself as needed.
  • No prior Replit experience needed, we’ll train you on it. We’re looking for someone tech-savvy who picks up new tools quickly.

Channel & Paid Media Mix

Own the mix and the ad performance

• Own channel and traffic mix, including Meta and paid ads: ad performance and budget (with our Meta ads partner), reading the analytics and making fast changes during launches.
• Write ad copy, then test and iterate on it through each launch.
  • Pull in the Copywriter or Social Media & Podcast Content Lead for creative and ideas as needed.

Email, Content, List & Nurture

Own the plan; direct the writing

• Own the email, content, list, and nurture plan and the sequencing and pitch decisions.
  • The Copywriter writes the agreed upon copy assets; the Marketing Manager can step in to write emails and other related copy directly, as needed, for fast mid-launch pivots.

Brand Voice & Copy Oversight

Protect the voice; keep things moving

• Review, edit, and proofread all incoming copy against our brand voice and strategy before it reaches the CEO.
• Hold solid copy skills sufficient to cover quick-turnaround work when the Copywriter can’t get to it.

Contractor & Cross-Functional Partnership

Keep the team in rhythm

• Manage our outside marketing and sales contractors day to day and serve as their single point of contact.
• Partner with the Project Manager, who gathers and organizes data, builds tasks and timelines, and coordinates execution.
• Align with the Social Media & Podcast Content Lead so social fits the marketing and sales plan, and track and communicate which podcast episodes map to launch timing so the CEO can align topics.
• Support the Programs team on retention, upsell, and customer-marketing execution.
• Communicate regularly with the CEO and COO to stay aligned on priorities and KPIs.

The Following Is Required

• 5+ years in launch and funnel marketing, with a proven track record in conversion and testing.
• Demonstrated ownership of funnel strategy and launch execution end to end.
• Fluent with AI models (Claude preferred) and tools, and skilled at using them to handle the work an AI can absorb.
• Tech-savvy and quick to pick up new tools; comfortable building and updating web pages once trained (we use Replit and will train you on it).
• Strong analytics skills, with the ability to diagnose underperformance, not just report it.
• Solid copywriting skills sufficient for proofing, editing, and quick-turnaround pivots.
• Experience managing contractors or vendors as a single point of contact.
• Comfort in task and workflow tools (ClickUp & Slack preferred) and file-sharing platforms (Dropbox and Google Drive preferred).
• Ability to work during core business hours of 9:00 AM–5:00 PM or 10:00 AM–6:00 PM ET.
• Ability to travel once to twice per quarter for company program events, team gatherings, or filming as needed.
• This role is open to US-based candidates only.
• Preferred: Familiarity with EOS, life coaching concepts, and thought model frameworks.

Success Metrics

Performance in this role is measured against defined targets, set with the CEO and COO. The Marketing Manager owns and is accountable for improving:

• Opt-in / lead magnet conversion rate
• Email & Newsletter open and click-through rates
• Registration page conversion rate
• Sales page conversion rate
• Overall launch and funnel conversion rate
• Paid ad performance (ROAS, CPA, CPL)

Specific baselines and target percentages are shared with candidates during the offer process.

Our Values

We take self-responsibility: Take ownership of your role, your contribution, and your experience in the company.

We teach people to help themselves: Critical thinking, emotional regulation, and growth mindset are the foundation of success for our team and clients.

We create work we can all be proud of: We are always working toward flawless execution, delivering better results for our clients, and creating more change in the world.

We emphasize the love in tough love: We are always compassionate, but we never coddle.

We do self-help differently: We acknowledge that oppressive systems exist, but we don’t let them define our lives.

Compensation

Salary: $95,000–$115,000 base, dependent on experience, plus a KPI-based bonus tied to marketing metrics.

Benefits: KL Coaching, Inc. offers health insurance, a 3% match for a Simple IRA retirement account, four weeks of paid time off, unlimited paid sick leave, paid parental and bereavement leave, a coaching stipend for professional coaching, donation matching, and more.

To Apply

Please submit the following to jobs@redesignyourmind.com using the subject line: Marketing Manager — Firstname Lastname.

• Your resume and cover letter.
• A 1-minute video introducing yourself and what makes you uniquely qualified for this role, via Loom, Zoom, or another easily accessible format.
• A short case study of a launch or funnel you owned: the results, the tests you ran, and what you changed and why.