One of my favorite questions to ask on consultation calls is this:

What would be an amazing outcome for you in a year?

People have great answers. They want to own their own businesses, make partner, find love, make six figures, have great sex, and learn to love themselves.

I bet you have dreams you’ve been thinking about for years but never achieved, too.

Why not? Because you haven’t taken massive action. And that’s the tool I’m going to teach you today.

Massive action means acting consistently until you get what you want, no matter what.

Most of us are willing to take a little action, some minor action, or occasionally some major action. We’re willing to try one thing, or three things, or maybe five things at once.

Often when we think about trying to achieve a goal, we’re already anticipating failure. One of my favorite coaching moments ever was when a client sent me her business plan with the question, “But how do I know when it’s time to give up on this?”

She was entirely serious, and I love the example, because so often that is how we approach our hopes and dreams. We expect they won’t work out, and we plan to fail ahead of time. Even as we try a little bit, we’re assuming we will give-up and trying to figure out when.

Massive action does not allow for the concept of failure. Because you don’t give up. You just keep taking action until you get what you want.

What I love about massive action is that it removes all the pressure of trying to figure out what’s the best thing to do, if you’re doing the right thing, and what you will do if what you try doesn’t work. You don’t ever have to answer those questions, because all you need to do is keep taking one action after another until you have the result.

Massive action removes all doubt and fear. There’s no reason to be afraid, confused, or doubtful. You’re just going to keep taking action until you have what you want.

When you commit to massive action, there’s no room for self-pity. There’s no room for sulking, blaming the universe, feeling sorry for yourself, or bargaining with yourself about how much effort you should have to put forward. The “shoulds” don’t matter. Fair doesn’t matter. What other people do (or don’t do) doesn’t matter.

Do you have what you want? No? Then take more action. That’s all you have to know.

If you commit to this principle, it will change your whole life, no matter what it is you want.

Want a successful business? Massive action.

Want to become an ultra-marathoner? Massive action.

Want to be a Supreme Court Justice? Massive action.

If you want a family, don’t go on five first dates and throw-up your hands. Don’t go on 50 first dates and throw-up your hands. Go on 500 first dates if you must! Massive action.

The beauty of massive action is that it shortcuts all the negotiation and mental drama you have with yourself about whether you have done enough. There’s no point to any of that, because you’re just going to keep taking action until you get what you want. All you must decide is what next action you’re going to take.

When you commit to massive action, keep taking action, and finally create what you want, you’ll feel invincible. It sounds so simple, and yet 99% of people will never do it. Be part of the 1%. I know you can do it, because I did it, and the only difference between you and me is that I took massive action in my self-coaching, my business, and my life.